Parts Europe Web Shop

Project Description

The web shop is a custom solution based on Java for the back end and a strongly JavaScript-oriented front end. Originally it was adapted from Parts Unlimited, Parts Europe’s parent company in the US. The shop had been running for several years there, so it was a solid base for the European version in 2009. Since then it has undergone significant changes and updates to best meet the requirements of the European market and to lift it to a future oriented technical level.

Technical Stuff

  • Java Back end
  • Front end based on Yahoo YUI2, jQuery, jQuery-UI and jQuery plugins
  • Content display system with Java Server Pages
  • Custom multilanguage support

The web shop was the starting point for the online sales activities of Parts Europe. It is closely integrated with the Microsoft Dynamics ERP system (Navision). The powersports business has its own characteristics and processes in business. Therefore the shop, too, is a very individual solution and is most likely to remain one, even if the technology on which it is based should change in the future.
Benefits are that it has no system overhead that an external shop system would inevitably bring. It almost only contains functions in use. New features can be precisely tailored to the respective requirements.


Live since 2009, currently with approx 166.000 parts and 500+ brands

Future Development

The shop has grown along with the company’s growth throughout the years. The next step will be to take it to the next level, from a technological perspective as well as user interaction design wise.

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